On November 17, Spafax Canada publications won an unprecedented nine Pearl Awards honouring excellence in custom publishing in North America. Awarded every year by the Custom Publishing Council (CPC), the Pearls were handed out at a gala ceremony held at New York’s august University Club. “These awards are testaments to the quality of the work we publish,” said Spafax Managing Director Raymond Girard. “This work has won the appreciation of the reading public, our peers and our clients.”
enRoute, Air Canada’s in-flight magazine led the way with 4 awards. OnAir, Air Canada’s e-zine, picked up 2 while IN, the in-flight publication of LAN airlines capped 3. The awards were:
Editorial – Gold, Best Special Feature (Nov 2004 food issue): enRoute
Strategy – Gold, Best New Launch or Relaunch (May 2005): enRoute
Design – Bronze, Best Cover (May 2005): enRoute
Design – Bronze, Best Overall Design (May 2005): enRoute
Design – Gold, Best New Publication/Web: OnAir
Editorial – Silver, Best New Publication/Web: OnAir
Design – Gold, Best Cover: IN
Design – Silver, Best Cover: IN
Best Tie-In with Integrated Marketing/Multimedia Campaign: IN
“We are simply thrilled by the awards,” said Spafax Editorial Director Arjun Basu. “We have talented people publishing great editorial products and it’s an honour to be acknowledged by the CPC.”
Spafax Canada is a division of Spafax, the world’s leading provider of in-flight entertainment and a growing leader in the custom publishing field. In addition to publishing magazines and e-zines, Spafax Canada also provides audio, video and sales/marketing solutions for client needs.
The Custom Publishing Council (CPC) is the leading association for the custom publishing industry in North America, and is focused on promoting the growth and vitality of this dynamic marketing discipline. Marketers across the country, the media and other interested constituencies rely on the Custom Publishing Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom publishing, and referrals to the top custom publishers in North America.